![]() ![]() If it’s a private Hangout, you will want to make sure that you have solid candidates who will be your “guests”.Ībout 30 minutes before your Hangout on Air, you can click over to your event page and click on “start” to enter the hangout space. Like most events only about 20% of the people who say they will attend your live Hangout will actually show up. You’ll want to schedule it at a future date and time and then you can invite your circles and/or specific individuals. Your next step is to create an event for your Hangout. Be sure to start months in advance because there is a limit as to how many people you can add to your circles and any extreme high-volume additions of people to circles will “jinx” your profile and limit how many people you can easily invite to participate in your hangouts.Ĭreate an Hangout Event and Invite your Participants To use Hangouts as a focus group tool, you will want to start working on creating your circles and following the audience that you intend to invite to your online focus group. Now that I’ve shown you how to mechanically use Hangouts as your online focus group tool, I’m going to show you how to put this strategy into place for your market research needs. How to start using Hangouts as your focus group tool You can also get a transcript from your hangout: To get a transcript from your hangout, all you need to do is go to your unlisted You Tube video of your hangout and click on the transcript icon.But you can share the Hangout On Air with more people by clicking Invite more from the event page or directly sharing the event’s or video’s URL. Once you create an unlisted Hangout On Air, you can’t change the event’s sharing setting to public later and vice versa. This will automatically share the link with only the people you chose to invite to the event. Then type the names of the people or circles you want to invite to the Hangout On Air or click Add more people to browse from the list of names.Fill in the name and description for your broadcast.Schedule your Hangout on Air - you’ll want to make it “private or unlisted” here is how.Start with Google Hangouts on Air: You’re going to need to have a Google+ profile in order to run a Google Hangout on Air.So here is my quick guide to running an online focus group on Google Hangouts. Have you ever considered using Google Hangouts as an online focus group tool? I’m going to assume that you hadn’t. Google Hangouts as an Online Focus Group Tool I’ve always wondered how much more successful some of my campaigns or product launches would have been had I been able to interact with out target customers face-to-face. But those corporate style focus groups were always over the budget and out of reach. All of my marketing life, I’ve dreamed of doing focus groups more often. ![]()
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